Mattel has successfully created many strong global brands which give it a competitive edge following factors is describing the level of threat to new entrants: Barriers to entry that includes copy rights and patents. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. Other political factors likely to change for Barbie.
They produced this Role Models Barbie in honour of extraordinary women in almost every field. Resources are also valuable if they provide customer satisfaction and increase customer value. - Increasing Standardization – Barbie Doll can leverage this trend to reduce the number of offerings in the market and focus the marketing efforts on only the most successful products. Case Study Solution & Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? Fluctuation in unemployment rate and its effect on hiring of skilled employees, Access to credit and loans.
To generate the alternative of problem, following things must to be kept in mind: Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. Employment patterns, job market trend and attitude towards work according to different age groups. Access of competitors to the new technologies and its impact on their product development/better services. - Increasing bargaining power of buyers – Over the years the bargaining power of customers of Barbie Doll has increased significantly that is putting downward pressure on prices. Strengths in the SWOT Analysis of Mattel : Strong Brand Portfolio: Mattel has under its kitty some of the most recognized brands in the toy industry. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. Marketing Strategy and Analysis Does Mattel's Iconic Barbie Doll Need a Makeover? Next political elections and changes that will happen in the country due to these elections. However, both the industry landscape and consumer preferences were changing, and Barbie was yet again in the spotlight as consumers criticized the toy for providing a narrow and unrealistic vision of how women should look, how they should dress, and the careers they should pursue.
Threats are macro environment factors and developments that can derail business model of Barbie Doll. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Building strategies based on consumer oriented product development and marketing approach. Opportunities are macro environment factors and developments that Barbie Doll can leverage either to consolidate existing market position or use them for further expansion. - Culture of sticky prices in the industry – Barbie Doll operates in an industry where there is a culture of sticky prices.
case study. It limits the ability of the firm to build a sustainable competitive advantage. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. However, introduction should not be longer than 6-7 lines in a paragraph. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. The threats in the SWOT Analysis of Barbie are as mentioned: 1.Barbie dolls have been a target of parody frequently 2.Stringent testing process of toys in Europe, 3. According to Karen Robson, Stefanie Beninger in areas Gender, Public relations, Social platforms that Barbie Doll operates in the most reliable measure of profitability is Return on Invested Capital rather than one favored by financial analysts such as – Return on Equity & Return on Assets. Religious believers and life styles and its effects on organization. After introduction, problem statement is defined. Published by HBR Publications. Does Mattel's Iconic Barbie Doll Need a Makeover?
This can help Barbie Doll in thwarting the challenges of competitors in various industries Gender, Public relations, Social platforms.
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